Digital marketing has become essential to almost every business, whether you’re a small family-owned shop or a global corporation. But the tips and tactics for success can be overwhelming, especially if you’re just starting out. In this article, we’ve compiled some of our favorite digital marketing tips to help you get started.
What are the six pillars of digital marketing?
Before you can effectively market anything, you need to understand your audience. This means knowing what words they’re typing into Google, what social media platforms they use, and where they hang out online (think Reddit and Discord). Once you know who your audience is, you can create targeted content that speaks directly to their needs.
Tip #2: Plan Your Strategy
Digital marketing is a marathon, not a sprint. Your goals and strategies should be long-term and built for the future, so it’s important to take the time to create a digital marketing roadmap that will guide you along your journey. Amazing article
Tip #3: Start with Email
Email is a staple of digital marketing and should be one of the first tools you implement in your arsenal. When done correctly, it can drive significant traffic and sales to your business. Make sure to keep your emails fresh and engaging to maintain the trust of your subscribers. Also, don’t forget to make your emails mobile friendly! Most people read their emails on the go, so a mobile-friendly email can improve your open rates by up to 20%.