The Social Marketing 90 moves at lightspeed, making it difficult for a brand to keep up with the competition without a well-thought-out content strategy. This is why creating and executing a 90-day plan for social media marketing can be so helpful for businesses looking to maximize engagement with their audiences while setting themselves up for long-term success.

For example, by committing to create a social media content strategy in increments of 90 days, marketers can ensure that they’re regularly reviewing their performance metrics and adapting to changing trends and user behavior. A 90-day period is also the ideal amount of time to gain valuable insights into which strategies and tactics are working and which ones need to be tweaked or abandoned.

Social Marketing 90: Strategies for Effective Online Promotion

Social Marketing 90 is a form of marketing that applies the principles of commercial marketing to achieve social goals like anti-smoking campaigns and fundraising for NGOs. The term was coined in an article by G. D. Wiebe in the Winter 1951-1952 edition of Public Opinion Quarterly and is considered to be the first academic article written about social marketing.

Though sometimes confused with societal marketing, social marketing is different from a philanthropic or community outreach marketing effort in that its primary goal is to effect a change in social attitudes and behaviors rather than raise funds for an organization. While not all non-profit organizations or government agencies are engaged in social marketing, many are. In some cases, a firm that engages in social marketing may also do societal or green marketing for its own business purposes while maintaining its regular profit-making operations.