While spam traps are a very useful tool in catching spammers, they can also be very damaging. They’re not all created equal, and their consequences can range from warning to complete ban.
What happens when you hit a spam trap?
The best way to avoid clean spamtraps is to keep your mailing list clean. Whether you use an email verification service or your own tools, make sure your list is up to date and free of inactive contacts. This will help ensure that your messages reach the inbox.
If you have a large contact list, you should segment it into smaller groups. This will help you avoid the most severe problems. You should also regularly remove inactive subscribers. Inactive subscribers will negatively impact your deliverability.
Another important step to take in preventing spam traps is to use double opt-in. This will prevent you from adding false addresses to your list. It’s also the easiest way to ensure that your mailing list is the cleanest it can be.
One of the biggest reasons people get hit with spam traps is due to poor data hygiene. In fact, they often find their way onto legitimate sender email lists because of this.
However, it’s not just bad data that causes a spam trap. Some well-meaning businesses fall into the trap. That’s why companies with antispam partnerships should make sure to steer clear of “wake the dead” campaigns.
Spam traps can be very damaging to your reputation. They can also be the reason why some of your emails don’t end up in the inbox.