Good ecommerce website design includes a simple user interface and easy filtering options. Good UI can be achieved with features like a header, navigation menu, breadcrumbs, filters, and on-site search. All products should be easily accessible within three clicks. Suggestions and similar products should be shown to enhance the customer experience and increase the AOV. One way to achieve this is to use product galleries and suggest related products based on a customer’s search.
Users Can Find The Products They Are Looking For
Adding media to ecommerce websites is a good way to elevate the shopping experience. Media like photos and videos can help shoppers visualize attributes of the product they are purchasing. They can also help to build the brand voice and professional image. Whether you are selling clothes or electronics, each piece of text has a chance to convey an emotion or an emotional reaction to a potential customer. Make sure your website’s content is easy to understand and is free from legal jargon.
Using a fun and playful microcopy can make an ecommerce website stand out from the crowd. Bliss uses three primary colors, and its copy is friendly and playful. This makes it feel like customers are friends with the brand. It also features a clear navigation bar and a service banner to inform customers of shipping and delivery terms. Using this style of microcopy, ecommerce websites can be made to stand out without being too “un-cool.”